Your brand tells the world who you are. It represents the essence of your business, values, and goals and helps position your company to scale awareness, profit, and customer loyalty. Your brand’s visual design sets the stage for how customers perceive you.
By outsourcing your brand design, you invite professionals to craft the look and feel of your business. At Allora, we work with clients to build brands from the ground up or refresh brands that need new energy or direction.
We start by developing your brand’s foundational design elements—logo, color palette, typography, illustration, texture, and pattern—that embody your company’s unique personality and positioning. We then use these items to create a system activated through your marketing collateral, website, social media, signage, and other assets. Once your brand identity is developed, we provide guidelines that serve as an instruction manual you can share with others regarding what not to do.
Why is brand design so important? Because there’s only one you, and having a unique identity separates you from the competition, helping you build recognition and business over time.