When the owner of a Charleston-based firm with a large national client base outsourced his social media management to us, the first question we asked was, “What are your business goals?” We wanted to create a social media strategy that reflected his goals and brand and develop content that would increase awareness and client growth.
By evaluating his social media analytics, we were able to determine the best days and times to post content and the type. To create interest and introduce the face behind the business, we facilitated a professional photo and video shoot to capture soundbites to educate followers while also providing visually pleasing footage. Because his audience responded positively to the videos, we scheduled quarterly sessions to create pertinent content regarding industry trends.
Over 12 months, his Facebook reach grew by 272 percent and Instagram by 142.7 percent. We produced monthly blogs, which helped drive more people to his website, land new clients, and ultimately improve his SEO.
Social media management can be a full-time job if you do it right. It’s a responsibility that requires creativity, organization, and strong writing skills. By outsourcing this role to a professional, you’re saving valuable business time while also staying relevant.